Monthly Archives: January 2009

Campaign Components for Your NEW Business

ü      Logo Development


ü      Web Site w/ Domain Email


ü      Business Cards


ü      Typical Ad Design


ü      Direct Mail Postcards


ü      Apparel


ü      Promotional Items


ü      Tri-Folds


ü      Grand Opening Signage





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Excel in 2009

Despite what the so called “experts” are forecasting, 2009 can be your best year ever!

Be creative in your marketing efforts and you will excel when your competition is faltering.

Here are some tips for success:

  1. Know your demographic and consult with your agency to pinpoint the upper echelon prospects.  Access the quantity of prospects along with ROI ratios that are palatable.  Understand that there are campaigns that are designed for quick results and then there are longer lasting campaigns that are focused toward brand building.  YOU NEED BOTH TO BE SUCCESSFUL!
  2. Be aware of the obstacles that prohibit your prospects from working with you and address them in your marketing collateral.
  3. Never lose your prospect’s trust.
  4. Have your agency do quarterly marketing plans.  In these type of unpredictable market conditions, annual plans prove to be too static.
  5. Remember, that you need to seperate yourself from the pack.  That begins during the marketing process and continues with outrageous customer service.

Best wishes for 2009 and feel free to contact us at 609-567-3577 or with any marketing questions.

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