January 28, 2010
It took me more than a month to gather my thoughts about what 2010 should bring to Frankenstein Design and our family of clients.
Fortunately, Frankenstein Design along with our clients reaped growth in 2009 through effective marketing, persistence and hard work.
My message this year…repurcussion and rewards.
This business climate will reward those who provide outrageous service to their clients or customers while capturing or expanding client base from creative marketing campaigns. The repercussions for companies that cut corners and provide inferior service or products for the sake of padding their bottom line during this “recession” will be brutal.
Stay the couse…MARKET and PROVIDE OUTRAGEOUS SERVICE and 2010 will be the start of a great decade!
September 6, 2009
It’s labor day weekend. Summer is over and school is beginning. For most businesses it’s the start of a busy quarter.
At Frankenstein Design we are busy bees working on campaigns for the fall marketing season. September, October and November have been the most effective months for our clients marketing campaigns. Direct Mail Campaigns, E-Campaigns and Brand Awareness seem to be the most sought after services during this quarter. Trade show displays and collateral along with promotional products for the holidays are always a priority durring this quarter.
As always, call us at 609-567-3577 or email us us info@frankensteindesign.net to discuss all of your marketing, branding, printing or “signage” needs!
July 4, 2009
For the last few months we polled visitors to this blog as to what they believe to be the most effective medium is for marketing. The overwhelming winner was direct mail campaigns. It’s true that a direct mail mail campaign TARGETED TO AN ACCURATE DATABASE OF YOUR DEMOGRAPHIC is a pinpoint “sniper-like” shot at increasing market-share however; it’s not the end all be all – send it and they will come – magic marketing tool.
When developing a direct mail campaign these things need to be considered:
1. We recommend a heavy stock 6×9 postcard opposed to anything in an envelope. The retention rate of a professional design postcard piece is tremendously higher than anything else.
2. If your piece is just a coupon “spiffer”, utilizing a service that bulks you in with everyone else is acceptable however; if you are a Business to Business operation or if your business wants the complete attention of individualism…do not use a mailing service that packs you with others.
3. The database that you are sending to must target your demographic and must be accurate.
4. A direct mailer is effective but only if you support it with other collateral, mediums and brand building techniques.
5. A very effective direct mail campaign will just tease the prospect with some interesting facts or ideas. At time in a simple question form and will direct them to your website. At the website they can log in for a special offer thus giving you authorization to email them other marketing collateral.
Feel free to contact Frankenstein Design with questions, comments or if you would like to learn more about effective marketing campaigns at info@frankensteindesign.net or 609-567-3577.
Frank Italiano ~ Frankenstein Design
June 14, 2009
Business blogs are sweeping the business community!
Blogs are an excellent method to share a company’s expertise, build additional web traffic, and connect with potential customers.
At Frankenstein Design we implore all of our clients to create bonds with their customers. Relationship selling has always been essential to customer loyalty and in this age of technology, it has never been easier. A Blog is a powerful means to allow your customers to be educated about you and your company in a personalized and non-imposing fashion.
A little under 40% of small businesses blog. This number has grown exponently over the last two years. Don’t let this potent medium pass you by.
BLOG TODAY…Your Customers Deserve to Kow You!
January 10, 2009
ü Logo Development
ü Web Site w/ Domain Email
ü Business Cards
ü Typical Ad Design
ü Direct Mail Postcards
ü Apparel
ü Promotional Items
ü Tri-Folds
ü Grand Opening Signage
January 1, 2009
Despite what the so called “experts” are forecasting, 2009 can be your best year ever!
Be creative in your marketing efforts and you will excel when your competition is faltering.
Here are some tips for success:
- Know your demographic and consult with your agency to pinpoint the upper echelon prospects. Access the quantity of prospects along with ROI ratios that are palatable. Understand that there are campaigns that are designed for quick results and then there are longer lasting campaigns that are focused toward brand building. YOU NEED BOTH TO BE SUCCESSFUL!
- Be aware of the obstacles that prohibit your prospects from working with you and address them in your marketing collateral.
- Never lose your prospect’s trust.
- Have your agency do quarterly marketing plans. In these type of unpredictable market conditions, annual plans prove to be too static.
- Rember, that you need to seperate yourself from the pack. That begins during the marketing process and continues with outrageous customer service.
Best wishes for 2009 and feel free to contact us at 609-567-3577 or info@frankensteindesign.net with any marketing questions.
August 30, 2008
The Twinning Mosaic
Frankenstein Design is becoming the one-stop shop for businesses and organizations that require marketing collateral and brand identity.
Currently, we have championed some of the most rewarding projects in the history of company.
Our owner and founder, Frank Italiano, personally designed a mosiac for the Preserving Italian Heritage Foundation of Hammonton. This Mosiac is proudly displayed in Hammonton’s new Town Hall.
August 11, 2008
WHAT!
A website is the world’s most effective use of money to purchase media in order to market to the masses.
The Internet functions 24 hours a day, seven days a week and has the most inexpensive and widespread marketing capabilities ever seen — period!
You also gain major credibility by having an Internet presence; effectively you can look like one of the big companies.
Also, being able to track your web activity provides a road map for an effective Marketing Campaign!
August 11, 2008
The short answer is..YES.
Imagine that you had a successful business for years. During those years you were the only game in town. Now, a new well marketed company begins to steal your clients.
Granted, if they do not provide the same level of service or quality as you did…your client will be back. But, what if they do provide or surpass your levels. YOUR BUSINESS CRUMPLES.
Professional marketing assistance keeps your company fresh and is constantly reinforcing your BRAND!
Most campaign budgets are 5%-7% of your Gross Sales.
A small price to pay to secure growth and longevity!
